Mobile App World Awards 2011.
Categories
The Mobile App World Awards 2011 is now open for entry. Enter now for your chance to win!

Most innovative new app
This category recognises the app that has pushed the boundaries of development and usability.

Excellence in design
It’s an app, and it’s beautiful. Let’s celebrate the apps that are so beautifully designed and developed it’s hard not to talk about them without getting excited.

Excellence in usability
An award category that celebrates the UX designers at their best. Sponsored by uTest.

Best use of mCommerce & monetization
In this category the judges will be looking for the mobile app which seamlessly integrates mobile payment services as a feature.

Best use of in-app mobile advertising
In this category the judges will be looking for the best use of in-app and location advertising. Sponsored by Navteq.

Best integrated campaign app
This category celebrates the use of apps within an integrated marketing campaign, through ROI, click-throughs or purely as a brand awareness raising mechanism.

Best paid for app
The overall winner from all entries on the night for a paid for to app.

Best free app
The overall winner from all entries on the night for a free to download app.

MAW App of the Year Award
This award will be chosen on the night by the guests at the awards ceremony from the category winners.

Special Mark Award for Outstanding Contribution to the Industry
An award that celebrates the contribution an individual has made to the mobile app industry.